
President
Tony Troussov is a distinguished automotive executive with over 27 years of leadership experience in dealership operations, F&I management, and sales performance optimization. Throughout his career, Tony has consistently delivered measurable results, including transforming dealership processes, increasing profitability, and implementing scalable programs that enhance both sales and F&I outcomes.
Before founding Mezen Dealer Services,LLC in 2018, Tony served as General Manager of a top 100 Toyota dealership in the U.S., F&I Director, Corporate Trainer, and Director of Training for a major automotive group. He developed a 13-week onboarding program for new hires, streamlined F&I processes to drive operational efficiency, and implemented strategies that significantly increased PVR and overall dealership performance.
A recognized global authority in automotive sales and F&I, Tony has consulted and trained for Hyundai, Lexus, GP Strategies, and J.D. Power. He is a sought-after speaker and instructor, having participated in Hyundai’s Global Sales Consultant Championship in Seoul, South Korea; the World Shopper Conference in Lisbon, Portugal; Genesis Middle East in Abu Dhabi, UAE; and HMC University in Seoul.
Tony’s leadership philosophy combines operational rigor, strategic insight, and an unwavering commitment to integrity and trust. His approach is focused on building strong, lasting partnerships while delivering sustainable growth and measurable results for dealerships and clients.
In his spare time, you can find him on the mats at Brazilian Jiu Jitsu gym. Additionally, Tony and his family are involved in church work in South America.
Tony resides in Greenfield, MN with his wife Maria. They have six children and two granddaughters, Maya and Kiana.

Partner / Vice President of Business Development
Allen Hsiang joined Mezen as a Partner and Vice President in March 2021. Allen has extensive leadership and management experience within the finance, banking, and the Automotive Industry. Allen brings more than 27 years of Dealership Management experience to Mezen. Prior to joining Mezen, Allen’s most recent position was a General Manager of a Top 20 Mercedes-Benz Dealership in the country.
Allen attended UCLA and studied Economics and Political Science. After college, he pursued a career in banking and finance. Allen also attended and graduated from NADA in General Dealership Management.
After a successful career in banking and finance, Allen entered the automotive industry in 1996 and has held various positions, including Finance Manager, Sales Manager, General Sales Manager and has spent the last 15 years as a General Manager for Porsche and Mercedes-Benz. He successfully increased and improved dealership operations which included running the #1 Audi dealership in the Western US, the #2 Porsche dealership in the country, and a Top 20 Mercedes-Benz dealership in the US.
Allen has received numerous accolades including Porsche’s Fusion Award from 2007-2017, Mercedes-Benz’s Best of the Best in 2018, and MBFS’s Valued Partner in 2018 and 2019. Allen has also been recognized as a ‘360 General Manager’ from the former chairman of NCM Associates.
Allen enjoys spending his free time with his wife Jasmine, and their four daughters. Allen and his family reside in Woodbury, MN.

F&I Development Manager
Craig joined Mezen team as an F&I Development Manager in July 2021. He brings over thirty years of automotive experience to serve our dealers. Over the last twenty years Craig worked in multiple leadership positions, that included, Used Car Manager, General Sales Manager, General Manager of a high-volume domestic store and a Corporate Operations Manager of a 10-store group.
During his retail experience, Craig led and trained teams of salespeople, managed dealership’s operations and improved dealer’s bottom line. Just prior to joining Mezen, he held a GSM position at a large volume domestic dealership, where he helped increase YOY profitability by $500k.
In addition to extensive retail knowledge and experience, Craig brings performance improvement experience. His experience comes from working for Allegis Group representing Ford Protect Program. He held a National Account Manager position where he was part of a team of professionals helping improve under-performing dealerships. During this time, he trained and coached hundreds of F&I Managers and Service Advisors.
Craig and his wife Renee live in Fridley, MN.

F&I Development Specialist
Mary Stannis joined Mezen as an F&I Development Specialist August of 2022. She has over ten years of experience working with various dealer groups. Three years with a large dealer group in the Minneapolis Metro, two years at an independent Automotive shop, and over five years with an automotive software company supporting dealers throughout the US and Canada.
Most recently Mary worked as a Business Solutions Consultant for a company who is a leading global provider of technology solutions to the automotive industry. In her role she was training F&I managers and directors. She was responsible for ensuring project’s success through training and implementation of the industry best practices. Part of her job was to propose business solutions to clients based on solid knowledge of their processes and business requirements.
In a short amount of time Mary became known as the “go-to” person, to help team members and clients on issues and solving problems. This led to her being promoted to a lead Business Consultant on several projects at a large automotive dealer group. She is very passionate about training and learning new procedures and polices ensuring that the client is getting the industry’s best.
Mary resides in Chanhassen MN, you can find her traveling or fishing on one of the many lakes, with her son Benjamin and husband Chris.

F&I Development Manager
Tom joined Mezen as an F&I Development Manager in August of 2023. He has an associate degree in accounting and finance form Alexandria Tech College where he also played basketball and won two state titles. After college, Tom worked as a corporate accountant for few years, before entering the automotive industry. He began his career in sales and quickly moved up into management roles from F&I Manager to Sales Manager and eventually a General Manager in a North Dakota market. Over several years this led him into joining as an owner/partner with a Subaru dealership.
Throughout his leadership and management roles, Tom has always taken pride in training and mentoring all staff members from all departments, helping them and leading them into management positions. Prior to joining Mezen, Tom worked for a large National F&I agency. He strives to ensure the success of all dealership departments in winning results.
Tom resides in St. Cloud, MN with his wife Holly, daughter Madysen and sons Spencer and Trak. He is a huge sports enthusiast of Minnesota Vikings, Twins and Timberwolves along with all of college basketball. He enjoys coaching his boys in basketball along with officiating high School and Junior College football, basketball and baseball.

Sales Director
Jon joined Mezen as a Sales Director in April of 2026. He graduated with BA Degree from Concordia College and is fluent in Spanish. Jon is a results-driven automotive executive with over ten years of automotive experience. During his career he delivered measurable growth, providing operational excellence specifically in F&I development. Jon has consistently improved sales, increased profitability and enhanced dealership processes. He is gifted with ability to build teams and helping them achieve record results with sustainable growth.
Jon’s extensive background spans every key aspect of dealership operations, including Finance Manager, Finance Director, General Sales Manager, and General Manager. Most recently, as General Manager of a metro asian import point, he led a comprehensive dealership turnaround—achieving record market share gains and the strongest new vehicle sales performance in the store’s history. Across multiple locations, Jon has elevated PVRs to over $2,500. Over the years he designed and implemented processes that are now being utilized at a large dealer group he worked for.
Jon is known for building high-performing teams and implementing efficient, repeatable processes, combining deep operational expertise with a client-focused approach. At the core of his work is trust—he believes strong partnerships are built on honesty, consistency, and delivering on commitments. At Mezen his goal is helping dealer partners grow with confidence, clarity, and long-term success.
Jon resides in Woodbury, MN with his wife Val and their two children, Alexi and Carter.